Privacy Policy

Arabubua is committed to protecting your privacy.

This Privacy Policy outlines how we collect, use, and safeguard your information when you visit our website or subscribe to our email newsletter. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

1.1 Personal Information When you sign up for our email newsletter, we collect your name and email address.
1.2 Usage Data We use Google Analytics to track website visits, gather data on user behavior, and analyze traffic patterns. This data may include your IP address, browser type, operating system, and other information related to your interaction with our website.
1.3 Order Processing Data When you create an order we collect the information necessary to fulfil your order.

2. How We Use Your Information

2.1 Email Newsletter We use your email address to send you updates, promotions, and news about our products and services.
2.2 Website Analytics Google Analytics helps us understand how visitors interact with our website, so we can improve user experience and optimize our offerings.

3. Sharing Your Information

3.1 Third-Party Tools We use third-party services, like Google Analytics, which may collect, store, and process your data in accordance with their privacy policies.
3.2 Legal Obligations We may share information if required by law, to protect our rights, or to prevent fraud or abuse.
3.3 Order Fulfilment & Payment Processing We may share your data with:

  • Payment processors (e.g. Squarespace Payments, PayPal)

  • Delivery partners (e.g. Royal Mail, Evri)

  • Legal or regulatory authorities when required

3.4 We ensure all third parties respect the security of your data and comply with data protection laws.

3.5 If we transfer your data outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.

4. Cookies

4.1 Our website uses cookies to enhance your browsing experience and collect usage data through Google Analytics. You can manage cookie preferences in your browser settings.

5. Data Security

5.1 We implement measures to protect your information from unauthorized access, alteration, or disclosure. However, no online data transmission or storage system is 100% secure.

6. Your Rights

6.1 You have the right to:

  • 6.11 Access your personal data, within your account login area.

  • 6.12 Request corrections to your data, by editing these within your account or contacting us.

  • 6.13 Unsubscribe from our email newsletter at any time, using the links within the email.

  • 6.14 Opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.

  • 6.15 Lodge a complaint with the Information Commissioner's Office (ICO) if you are not satisfied with how we are processing your personal data. You can find more information about this on the ICO website https://ico.org.uk

7. Data Retention

7.1 We only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including to satisfy any legal, accounting, or reporting requirements.

7.2 Our standard retention periods and reasoning are as follows:

  • 7.21 Order and transaction records: 7 years from date of purchase given our legal obligation (e.g. HMRC requirements) for invoice retention

  • 7.22 Email Marketing consent records: Until consent withdrawn + 2 years for consent tracking and compliance

  • 7.23 Contact form submissions: 1 year for customer service and follow-up

7.3 We regularly review the personal data we hold and securely delete or anonymise it when it is no longer needed. If you request deletion of your data, we will comply unless we are required to retain it for legal or regulatory reasons.

7.4 For more information on your rights, including the right to erasure, please see the “Your Rights” section of this policy.

8. Changes to This Policy

8.1 We may update this Privacy Policy occasionally. Changes will be posted on this page with the effective date noted at the top.

9. Contact Us

9.1 If you have any questions about this Privacy Policy or your data, please contact us here and you will receive a reply from our Data Processing Officer.